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Strategic Comms

By on July 22, 2019




The multidisciplinary approach to achieving empirical communication objectives through engagement and influence of stakeholder perception and action is called Strategic Communications
Emilia Asim

Strategic Communications & Stakeholder Management Workshop by Infovore Learning Limited, March 2019

Too often, many professionals refer to Strategic Communications as activities that are tied to specific (business) outcomes. Others argue that it is planned, deliberate, etc. as though all communication activities are not designed with any clear outcome in mind.

This outlook limits the business case and weakens the argument that communication strategies are increasingly apt in a Volatile, Uncertain, Complex and Ambiguous world that we all exist in today.

Through this quote, I argue that an activity, approach or strategy that will deliver in today’s environment must be empirical, stakeholder-specific, and multidisciplinary.

In subsequent weeks, I will share my thoughts on this emerging subject matter and explain to a great extent, the reason many communication objectives are failing. Meanwhile, please share your thoughts too…

Thanks to the Infovore Learning Team for making me do this.

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EMILIA ASIM

Emilia loves to bring ideas to life, read and write, and is passionate about learning, meeting and connecting people. She has garnered experience in all facets of the Integrated Marketing Communication gamut (especially print, electronic and digital media), youth development and specialised media communications. A graduate (MSc. & BSc.) of Mass Communication from the University of Lagos, she has completed various training programmes on Sustainability, Corporate Social Responsibility, Environmental & Social Risk Management, Corporate Reporting, Development Communications, Corporate Governance and Executive Coaching amongst many others.